Trademark Registration for Coffee Brands, Roasters and Cafés in Thailand

A coffee brand usually has two storefronts: the café selling cup by cup, and the bags of beans sold to take home or supplied to other cafés. These two sit in different trademark classes. Registering only the café class may leave the coffee bags sold online unprotected — and vice versa.

Classes this business usually needs to consider

• Class 30 — Coffee, coffee beans, ground coffee and packaged coffee products — the core class for bagged products.
• Class 43 — Coffee shop and café services, for the venue name and signage.
• Class 32 — Ready-to-drink beverages such as canned or bottled coffee sold through retail channels.

Common problem areas

Names based on growing regions

Names referencing an origin, such as a mountain or province name, may be refused or require accurate origin statements — check before printing labels.

Registering only the café class

If you file only Class 43 and then sell coffee bags, the name on the bags may be unprotected. Plan classes around your actual sales channels.

Contract roasting for other brands

Roasters that roast for other brands should have clear contracts on who owns each mark, and must not reuse recipes or names for other customers.

What to prepare before contacting the team

1. Name and logo as they will be printed on bags and signage
2. Product list: beans, ground coffee, drip bags, ready-to-drink
3. Sales channels: storefront, online, or supplying other cafés
4. Applicant name: individual or company

If you will export beans or sell abroad, you also need filings in the destination countries — the Madrid system can be used after the Thai filing, and check the destination's food-labelling rules in parallel.

The overall process

Search for identical and similar names and devices in the Department of Intellectual Property database → choose classes and draft the list of goods or services → file the application → the registrar examines and may issue office actions → publication for opposition → pay the registration fee. Timing depends on the Department's queue and any oppositions. Once registered, protection lasts 10 years and can be renewed. Registration is not guaranteed, and you should verify current details with the Department of Intellectual Property (ipthailand.go.th).

Frequently asked questions