Trademark Registration for Clothing, Fashion and Apparel Brands in Thailand

Clothing brands often start with a small production run sold through social media, so the brand name is in real use long before the owner thinks about registration. Once the brand becomes known, the risk of someone else filing the name first is real — Thailand generally grants rights to the first applicant.

Classes this business usually needs to consider

• Class 25 — Clothing, footwear and headgear — the core class for almost every apparel brand.
• Class 18 — Bags, wallets and leather goods, if you plan a bag line under the same name.
• Class 35 — Retail or online-store services, for brands that also run a shop selling multiple brands.

Common problem areas

English words that describe the goods

Common words like 'Cotton' or 'Denim' alone usually lack distinctiveness — combine them with a distinctive brand element.

Hang tag and logo mismatch

The mark you file should match the form actually used on neck labels and hang tags. If you use both a word mark and a logo, separate filings may be worth considering.

Manufacturing before filing

Check the factory contract so rights in the name and patterns belong to the brand owner, and file the mark in the brand owner's own name.

What to prepare before contacting the team

1. Logo and brand name as they will appear on neck labels and hang tags
2. The products actually sold and lines planned for the future
3. Factory contract or agreement (if any)
4. Applicant name: individual or company, with identity documents

If you plan to sell abroad through platforms or export, plan filings in the destination countries via the Madrid system after the Thai filing — trademark rights are territorial.

The overall process

Search for identical and similar names and devices in the Department of Intellectual Property database → choose classes and draft the list of goods or services → file the application → the registrar examines and may issue office actions → publication for opposition → pay the registration fee. Timing depends on the Department's queue and any oppositions. Once registered, protection lasts 10 years and can be renewed. Registration is not guaranteed, and you should verify current details with the Department of Intellectual Property (ipthailand.go.th).

Frequently asked questions