Trademark Registration for Online Shops on Shopee, Lazada and TikTok Shop

Online shops grow fast — and get copied just as fast. Many platforms accept trademark documents when you apply for an official brand store or report infringing listings. Filing early helps both selling and enforcement.

Classes this business usually needs to consider

• The class of the goods you sell — E.g. clothing in Class 25, bags in Class 18, electronic accessories in Class 9 — choose according to the actual products.
• Class 35 — Retail and online-store services, suitable for shops selling multiple brands under one shop name.

Common problem areas

Shop name and product name differ

If the name on the products differs from the shop name, decide which to file first — or file both.

Other sellers filing first

Once a product sells well, someone may file the name before you. Keeping evidence of first use from day one helps if you need to oppose.

Importing goods to rebrand

If you import goods and apply your own brand, check that the factory does not sell the same goods under another registered name.

What to prepare before contacting the team

1. Shop name and logo as used on the platform
2. Shop link and photos of the products sold
3. Evidence of first use, such as early posts or first orders
4. Applicant name: individual or company

Official brand-store requirements differ between platforms and can change — check directly with each platform's seller centre.

The overall process

Search for identical and similar names and devices in the Department of Intellectual Property database → choose classes and draft the list of goods or services → file the application → the registrar examines and may issue office actions → publication for opposition → pay the registration fee. Timing depends on the Department's queue and any oppositions. Once registered, protection lasts 10 years and can be renewed. Registration is not guaranteed, and you should verify current details with the Department of Intellectual Property (ipthailand.go.th).

Frequently asked questions